Island Living

Connecting Experiences

Island Living is the leisure cluster of Rogers Hospitality, which manages Lifestyle Brands in the following sectors: Midscale Accommodation, Quick Service Restaurants, Destination Restaurants, Meetings & Events and Land Adventures. It manages these Signature Brands with ‘One Vision, One Voice’ to offer compelling guest experiences as well as superior value. Employees within Island Living Brands are encouraged to live and embody their Brands and their Brands’ values.

The Brand experience delivery has the following strategic priorities:

Strength in Collaboration

To offer clarity of purpose & intent, ensuring goal alignment within each Brand
To align strategies, resources & goals towards a unified vision within the cluster

Reinforce each operating Brands’ DNA

To deliver iconic Brand promises
To ensure that each Brand manages their customers as an asset

Develop the Experience

To continually advance our Island Destination offering
To prioritise investment to increase customer value & deliver 'valued' experiences

Quality, Service & Innovation Focus

To drive operations & customer experience by what customers value most
To nurture innovation within the cluster and each Brand
To excel at staff engagement within the cluster and each Brand

Marketing Portfolio

To increase customer demand & expenditure through focused Marketing (with key attention on digital marketing)
To ensure an aligned marketing approach to source markets of each Brand

Nature & Culture with Sustainable Success

To ensure Brand progress with understanding & balance
To develop opportunities & experiences from our island’s culinary, cultural, sports heritage
as well as our island’s natural sea, beach and land assets

SERVICE BRANDS