The industry is undergoing constant transformation and digital travellers are having greater control. Our value proposition is to be a single partner for multiple geographies to promote the image of our airlines. We expect sustainable performances from Airline Representation and Ground Handling, with partnership-building driving our regional expansion strategy for these segments. BlueSky will continue to leverage the American Express Global Business Travel franchise to grow its Corporate segment. Much focus will be put on the repositioning of Holidays by BlueSky brand, by improving our customer touchpoints, to capture more holiday makers. Our Leisure segment will offer more tailor-made products and social experiences. Islandian has edged closer to top-of-the-class competitors and we expect to reach a 2.5% share in targeted markets. The main focus will be to enhance the direct sale conversion rate, improve margins and diversify our markets.
Rogers Aviation has been an industry pioneer in Mauritius for more than 70 years and has established itself as a one-stop centre in the region for travel-related solutions operating in Mauritius, Madagascar, South Africa, Reunion Island, Comoros, Mayotte and Mozambique with expertise in the following areas:
• Ground Handling in Mozambique, and Warehousing in Mauritius and Madagascar;
• Airline Representation for passenger and cargo services (‘GSA’), GDS Representation (Sabre) and Visa services;
• Travel Agencies; and
• Leisure Services with boat cruises, online tour operating and destination management companies.
Rogers Aviation holds stakes in the leading destination management company in Mauritius, Mautourco Ltd, as well as a customer relationship centre, BlueConnect, a partnership with a subsidiary of the Air FranceKLM group. Rogers and Company Limited has also an effective 13.5% ownership in the national airline, Air Mauritius.